Pay-Per-Click Advertising (PPC)

Ten years ago, businesses could maintain a competitive online presence with SEO efforts alone. Unfortunately, a lot has changed since then. This has driven many to engage in pay-per-click (PPC) advertising. This means if you’re not there with your competitors, you are losing opportunities (and revenue). Take a look at last year’s digital spending trends.

  • In 2013, Google made a whopping $55.5 billion... 91% of which came from advertising. That alone should make you sit up and take notice.
  • Facebook earned approximately $946 million in mobile ad revenue alone in 2013 – a 242% increase from 2012, and they are expected to continue to rise as they compete to be the top seller of display advertising in the U.S.
  • By 2016, advertisers will spend $77 billion on interactive marketing — as much as they do on TV ads today! (ref)

The Benefits of Pay-Per-Click Advertising

  • Targets customers you want through demographics, interests and geotargeting
  • Helps place you on page one for highly searched, competitive keywords
  • Offers measurable value – every dollar is bringing potential customers to you!

Knowing how to create effective online PPC ads, bid for top keywords and phrases, and craft landing page copy that encourages visitors to learn more, is a careful balancing act. Keyword bids can change daily while competitors try to outbid you and increase their own ranking. Contact our team and McD Digital will help you make the most of your online marketing budget to get the results you want.

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