Having an effective online presence is essential for insurance agencies in today's economy. And while canned, cookie-cutter content generators may look great in theory (and even deliver some results), they are only tapping the surface of how a website can work for your agency. That's why McD Digital has partnered with Pekin Insurance to deliver an independent insurance agency web solution that will help you navigate the ever-changing digital landscape. Here are some of the great services you can get through the co-op program:
The McD Content Management System (CMS) is extremely easy to manage and can be delivered in a way that won't be overwhelming to your staff - especially those who don't have a lot of experience with managing a website. It's also been tested and is a platform that has been proven successful. Plus, you get to choose from 5 predesigned themes and customize from there. We take the worry and hassle out of creating your site.
Use pay-per-click marketing to your advantage. When it comes to targeted online display advertising, there’s no better option than the Google AdWords network. Because it is highly targeted and measurable, tactical use of Google AdWords digital display ads allows Pekin Insurance affiliated agents to place eye-catching topical ads in front of web users that are most likely to interact with them.
Expand your Facebook reach. “Be where your customers are.” This adage is especially true in today’s crowded digital landscape. If you want to catch the attention of future clients, then your message needs to be seen where those consumers are spending their time. With over 1.71 BILLION active users, Facebook is an ideal platform to not only be seen, but also interact with those future policyholders.
You want people to "like" you on Facebook, "follow" your Instagram posts and "find" you on LinkedIn. You want them to visit your website and social media pages... and continue coming back for more. But how do you get them there? McD Digital will help you understand the ins and outs of social media marketing, give you tips on how to incorporate today's most popular social media sites, and help you close the loop in your digital marketing strategy.
Our team is ready to get to work. Contact Shana Osborne today!
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