You’ve got a great website, now you need to work on getting people to it. Search engines are continually crawling the web and indexing content to satisfy an ever-increasing number of web searches. As the algorithms that drive these search engines change, so does the way in which they prioritize information. Enter SEO or Search Engine Optimization.
McD Digital will help you make adjustments to your website’s content and keep your pages relevant to leading search engines. The more optimized the content, the more likely your messaging will appear in the top organic results. Better search results = more visibility, which in turn = more web traffic. Plus, a well optimized website also earns you an extra SEO reward – your PPC rates will drop because you’ll get a higher Google quality score!
SEO isn’t a one and done service. It’s something our team will continually work at to get the best results for you. Every month, we’ll do the following work on your website:
We all know Google is the behemoth of search engines, so it makes sense that you want to play well with its resources. That’s why making sure you claim and optimize your Google My Business listing should be in the top 10 on your to-do lists (if you haven’t already done so). Not only will your listing scream “hey, this website is active and reputable” to Google search engines, it will also help get your higher rankings in local searches for your industry. And when it comes to Google, getting a strong local search puts you on even playing field with larger, national brands.
You probably already know about ADA (American Disabilities Act) compliance requirements for your building, but you should also be looking into how to make your website ADA compliant. But how do you go about it? Adding image-alt tags throughout your site and using friendly fonts and colors is a great place to start, but you can also expand to videos and other digital media too. Ask the McD Digital team about how we can make your website more ADA compliant. Not only will it help build good customer relations, it can boost your search engine rankings, too.
McD Digital is ready drive SEO results home for you. Contact us today.